Privacy

What we collect

• When you join the waiting list: your ZIP code, what meat you want and how much, when you want it, how far you’ll drive, your email, and your first name and mobile number if you give them.
• When you sign up your farm: your farm’s name, your name, your farm’s ZIP code, what you raise and roughly how many, the butcher you use, your phone number and email, and anything you write in the note.
• When you send a message: your name if you give it, your email and your message.
• When you get on a farm’s waiting list for an animal: which listing and size you’re waiting for. That farm sees your name and your place in line, not your contact details.
• Where you came from: the page you first landed on, the site or ad that sent you (including ad click IDs such as Google’s gclid or Facebook’s fbclid) and the invite code of the neighbor who sent you. Your browser keeps this until you sign up, and then we save it with your sign-up.

Why

To tell you when a farm near you has meat to sell, to decide where to bring new farms, to get in touch with farmers who sign up, to answer your messages, and to see which ads and towns actually bring people to the site.

Who sees it

The Pasture Direct team. Farmers only ever see counts, such as “23 families within 50 miles”, never your name or contact details, and never a count under 5. Companies that run parts of the site for us handle it on our behalf: Vercel (hosting), Turso (our database), Resend (email), Google and Meta (ads and analytics) and Cloudflare (spam protection). We don’t sell your information.

Cookies, analytics and ads

• We use Google Analytics to see how people use the site, and the Google Ads and Meta (Facebook) tags to see which ads bring people to the waiting list and to show our ads to people who have visited. These use cookies.
• When you sign up, we may send Google a scrambled (hashed) copy of your email or phone number so it can match the sign-up to the ad you clicked.
• If your browser sends a Global Privacy Control signal, we don’t load the Meta tag and we switch off Google’s ad features for you.
• You can also manage ads from Google at adssettings.google.com and from Meta in your Facebook ad preferences.

Stopping spam

To stop fake sign-ups we count how often each connection sends our forms, using a scrambled version of the IP address that we delete within a few hours. We may also use Cloudflare Turnstile, which checks that a person is using the browser.

Emails and texts

When you join the list we send you one email to confirm it, and after that we only email you about farms and animals near you. Every email has a link at the bottom to take you off the list. We only text you if you tick the box, and you can reply STOP to any text to stop them.

How long we keep it

While you’re on the list. If you take yourself off it, we stop emailing you and stop counting you. If you’d like your details deleted completely, email [email protected] or use the contact form and we’ll do it.

Your choices

You can ask to see, correct or delete what we hold about you at any time: email [email protected] or use the contact form. To change your waiting-list answers, sign up again with the same email.

Children

The site is for adults. We don’t knowingly collect information from children under 13.

Changes

We’ll update this page when what we collect changes. The date at the top shows the latest version.